The 2015 Library Marketing and Communications Conference
Background and 2015 Recap
This new event was an outgrowth of four previous meetings. Kieserman Media began the Association of Library Communications and Outreach Professionals (ALCOP) and ran conferences of the same name near Philadelphia in 2011 and 2012. That group ran similar events, renamed the Library Communications Conference (LCC), near Philly in 2013 and in New Jersey in 2014. When its leader, Bob Kieserman, decided to stop organizing the conferences, a group of former attendees decided to reboot and relaunch them because we believed the topic was too important to not have a dedicated event.
Those of us in the budding Library Marketing and Communications (LMC) group believe that library workers deserve a small event that’s geared specifically toward the necessary work of marketing communication (MarCom), which includes public relations, social media, branding, and related topics. We feel that, if more library employees improved these skills, then all types of libraries would be in better positions to have their messages heard and to have their services well-used and appreciated.
The Program Committee of the Library Marketing and Communications Conference (LMCC) carefully solicited proposals for presentations that showcased how to apply the latest trends, best practices, and research in the field. We were uncertain of what response we would receive, but the library community came through in a big way! We received more than 100 proposals in just 2 weeks. More than 200 attendees packed the rooms at the Crowne Plaza Hotel, Addison, Texas and we unfortunately had to send some to a waiting list because of space constraints. (something we hope to address in 2016)
Thank you to Amigos Library Services for taking a chance with our group of volunteers, we couldn’t have put on this conference without you.
To learn more about how the 2015 LMCC came about and the wonderful sessions that were featured, please read these write-ups provided by planning committee member Jennifer Burke, Conference Chair Kathy Dempsey, and the staff at Amigos.