Complete Schedule and Program from 2015 LMC Conference
The Library Marketing and Communications Conference Planning Committee was thrilled to present a packed program of a wide variety of marketing topics from public, academic and other library groups or partners in 4 tracks over 2 days. There were a total of 28 individual sessions.
There were multiple longer breaks for extended chatting and networking in between sessions, a topic-oriented networking lunch plus a keynote at the start of each day.
The topic tracks in 2015 were:
Marketing Planning + Strategies (Blue)
Communication Campaigns (Orange)
Collaboration + Partnerships (Green) – Day 1
Design + Technology (Red) – Day 1
Blue and Orange same on Day 2
Events and Outreach (Green) – Day 2
Social Media (Red) – Day 2
Topics of sessions covered concerns expressed by librarians of all types involved with MarCom work, everything from millage campaigns, to academic signage, graphic design, and social media ads.
The full program with descriptions of each session, speaker bios and more is available to download: LMCC_Conference_Guide_Final_10-07-15.
We look forward to a similarly diverse and helpful lineup for 2016.