The official Call for Proposals Form for the 2017 Library Marketing and Communications Conference is now OPEN!
The Planning Committee of the 2017 Library Marketing and Communications Conference (LMCC) is interested in receiving proposals for presentations that showcase the tried and true, the latest trends, and the best practices in MarCom. We want you to provide practical tips and takeaways that can be immediately applied to any library’s communication and marketing efforts. We’re looking for speakers who have done this work long enough to have experiences and lessons to share. You should be able to discuss the theory behind your decisions, as well as your actions themselves, and your results.
Is that you? We hope so!
We welcome proposals from individuals or from colleagues who want to co-present. We also encourage panel submissions in which speakers will share different takes on the same topic.
You should have enough content to fill at least 45 minutes, not counting Q&A (all sessions are 60 minutes long). You’ll be able to share handouts and slides with attendees electronically.
For the 2015 LMCC program, click here.
For the 2016 LMCC program, click here.
The proposal process will be a little different for 2017.
This year, weve already chosen seven tracks and the topics that fit into each one. All proposals for 1-hour sessions must fit into one of these tracks. We have listed descriptors and examples of session titles to help you determine which track your session idea will fit into. You will be asked to select no more than 2 tracks to apply for in the official CFP form.
The Marketing Cycle
(marketing 101, research, segmentation, goals, plans, assessment)
Ex.: The Benefits of Doing Market Research Before Your Campaign
(graphics, websites, experiences, SEO, apps, physical & digital wayfinding)
Ex.: Improving the User Experience in Your Library
All Things Media
(media relations, advertising, social media, video, podcasts)
Ex.: How to Get More Press Coverage
(planning, implementing, measuring success)
Ex.: Our Summer Reading Promo Campaign, From A to Z
Engaging Your Audience
(segmentation, personas, outreach, programs)
Ex.: Fishing for Patrons: How We Lured Boys and Men to Programs
(getting buy-in, working with other depts., external collaboration on events & services)
Ex.: Convincing Staffers That Marketing Is Their Job Too
(gathering data, data visualization, evaluating, writing plans, analytics)
Ex.: Measuring Our Social Media ROI
OUR CALL FOR PROPOSALS SUBMISSION FORM IS NOW OPEN!
The actual page and form to submit your LMCC17 proposal will be ready to use by May 19th. Please return here on/after May 19th to get the link to the CFP form.
*The CFP form is NOW LIVE and ready to take your session submissions!*
Deadline for Submissions:
June DEADLINE EXTENDED TO JUNE 9
Notification of Acceptance: June 23
If Accepted, Must Confirm You Will Speak: June 30
We have also updated the way well be choosing the sessions for 2017. Proposals will still be evaluated in a blind-review process. In addition, the planners will be curating some sessions, inviting proposals where necessary to fill any gaps in content that we see. This will lead to a more complete coverage of our topics, and to a higher-level learning experience for all attendees.
All session proposals will be judged according to the following criteria:
After May 19th, head to our CFP page to fill out our proposal form with all your contact information and session details.
If you have any questions, send an email with the subject “Speaker Questions” to LibMarComConf <at> gmail.com