John Haydon and Tina Thomas will keynote the second annual Library Marketing and Communications Conference (LMCC) in November.
“LMCC’s Planning Committee is thrilled to announce that we’ve confirmed these two very knowledgeable, high-caliber marketing professionals for our event,” said Kathy Dempsey, Conference Chair. “We’ve fulfilled our goal of getting one well-known nonprofit marketing pro and one award-winning library pro to bring two perspectives to LMCC attendees this autumn.”
John Haydon is one of the most sought-after nonprofit digital marketing and online fundraising experts in the industry. He has helped hundreds of nonprofits achieve their best online marketing and fundraising results through consulting, training, and coaching. Haydon has spoken at conferences such as New Media Expo and Social Media 4 Nonprofits, and has authored the books Facebook Marketing for Dummies and Facebook Marketing All-In-One. He’s also contributed to The Huffington Post, Social Media Examiner, and other sites.
Tina Thomas is the Executive Director of Strategy & Innovation at the Edmonton Public Library (EPL) in Alberta, Canada, which was named 2014 Library of the Year by Library Journal. Thomas leads technology services, research and assessment, marketing, and fund development. She holds an executive M.B.A., a Bachelor of Commerce, and a CPA-CMA professional accounting designation. Thomas was behind EPL’s “Spread the Words” rebranding project, which won a 2011 John Cotton Dana Library Public Relations Award.
Haydon’s Nov. 16 keynote is titled “Embracing Patrons: Shifting Your Communication Strategy From Interruption to Invitation.” Thomas’s Nov. 17 talk will be “Influencing the Branch Experience—A Marketing Approach.”
Read more about our excellent keynote speakers here.
As it was last year, LMCC is being facilitated by Amigos Library Services, a member-based cooperative that supports library work. The content is being organized by the LMC Planning Committee, a group of individual volunteers who feel strongly that librarians can benefit from getting more training on marketing, PR, communications, and related topics.The first 2015 conference sold out quickly, proving this need, and the partners have increased available capacity for 2016. Interested? Register here!