2015 – The first year of the new
Library Marketing and Communications Conference

Conference Summary

The Program Committee of the Library Marketing and Communications Conference (LMCC) carefully solicited proposals for presentations that showcased how to apply the latest trends, best practices, and research in the field. We were uncertain of what response we would receive, but the library community came through in a big way!

We received more than 100 proposals in just 2 weeks. More than 200 attendees packed the rooms at the Crowne Plaza Hotel, Addison, Texas and we unfortunately had to send some to a waiting list because of space constraints. (something we hope to address in 2016)

Thank you to Amigos Library Services for taking a chance with our group of volunteers, we couldn’t have put on this conference without you.

To learn more about how the 2015 LMCC came about and the wonderful sessions that were featured, please read these write-ups provided by planning committee member Jennifer Burke, Conference Chair Kathy Dempsey, and the staff at Amigos.

2015 Conference Program

The Library Marketing and Communications Conference Planning Committee was thrilled to present a packed program of a wide variety of marketing topics from public, academic and other library groups or partners in 4 tracks over 2 days. There were a total of 28 individual sessions.

LMCC Networking Lunches

There were multiple longer breaks for extended chatting and networking in between sessions, a topic-oriented networking lunch plus a keynote at the start of each day.

2015  Tracks + Topics

Marketing Planning + Strategies 
Communication Campaigns 
Collaboration + Partnerships 
Design + Technology
Events and Outreach
Social Media

Topics of sessions covered concerns expressed by librarians of all types involved with MarCom work, everything from millage campaigns, to academic signage, graphic design, and social media ads.

The 2015 Final Program PDF is available to download.

2015 LMCC Keynote speakers David Lee King Yolanda Cuesta

David Lee King, Kathy Dempsey, Yolanda Cuesta

2015 Keynotes

Opening Keynote Speaker: Tuesday, Nov. 3

Face2Face with David Lee King: Social Media for Customer Connections

When you mix social media, libraries, and customers together, there are some interesting implications. David will demonstrate how a range of social media tools and techniques can be used to start and sustain conversations and to humanize your library’s online presence.

About the Speaker:

David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover and Shaker. His newest book is Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. He blogs at http://www.davidleeking.com

Opening Keynote Speaker: Wednesday, Nov. 4

Reaching Multicultural Customers: Use the Personal Touch with Yolanda Cuesta

Librarians are actively marketing their services to multicultural customers, with varying degrees of success. The most effective ones have forged personal relationships and built trust within the communities they’ve targeted. Yolanda will explain how adapting to the cultural differences, expectations, and perceptions of your customers will help you gain their trust and will impact if and how your messages are received.

About the Speaker:

Yolanda Cuesta trains and consults with libraries and non-profits on serving their ethnic and culturally diverse communities. Via her company, Cuesta MultiCultural Consulting, Yolanda provides face-to-face as well as online training on cultural awareness and cultural competence, diversity and inclusion, outreach and community engagement, community-based needs assessments, and marketing. She has worked in public libraries in Texas and at the California State Library. She is currently at work writing Serving the Latino Generations: a Practical Handbook for Librarians. Check out Yolanda’s work: http://www.yolandacuesta.com/