LMCC17 Keynotes

Announcing the 2017 LMCC Keynote Speakers

The LMCC team is pleased to announce its 2017 keynote speakers: Shel Holtz, a popular speaker from the International Association of Business Communicators, and Gina Millsap, CEO of the Topeka & Shawnee County Public Library in Kansas.

We continue in our goal of bringing our attendees both a well-regarded marketing professional and a stellar library communications professional as keynotes. We hope all attendees can learn from our expert speakers and walk away with both inspirational and useful ideas to take back to their libraries.

Thursday Keynote

Shel Holtz will provide the Thursday, November 16th keynote, to open our conference, with a presentation called “Libraries, Crises, and Social Media.” He’ll cover the changing rules of crisis communication in the age of social media and short news cycles. We know that libraries are finding themselves in the news, and not always because of our fantastic programming or events! We’re excited that Shel can offer this timely set of advice and best practices from PR experts on how to prepare for, and handle, communicating about a crisis—a topic many LMCC attendees have expressed interest in.

Shel Holtz is an internationally renowned speaker, consultant, trainer, and podcaster who focuses on organizational communication, particularly as it is affected by emerging technologies. Before launching his own business in 1996, Shel worked as director of corporate communications in two Fortune 500 companies. He is a fellow of the International Association of Business Communicators, a Founding Fellow of the Society for New Communication Research, and a Platinum Fellow of the Mayo Clinic Social Media Network. You can find him online at www.holtz.com.

Friday Keynote

Our Friday, November 17th keynote will be given by Gina Millsap, CEO of the Topeka & Shawnee County Public Library, the 2016 Gale/Library Journal Library of the Year. Based on discussion and feedback from our past conference attendees, Gina will be speaking on a much-desired topic, “Building Buy-In for Marketing at Your Library.” She will cover ways to convince library staffers that marketing is valuable and is part of everyone’s job, based on how Gina has succeeded in building a marketing culture at her library. 

Gina Millsap is a 2007 Library Journal Mover and Shaker and a Past President of LLAMA. She currently serves as chair of the ALA Committee on Library Advocacy and on the boards of the Public Library Association and of Lyrasis. In her community, Gina serves on the Greater Topeka and Shawnee County Holistic Economic Development Strategic Planning Steering Committee, the Mayor’s Community Broadband Planning Task Force, and on the board of a small-business incubator. You can find her online at @GinaMillsap and ginajmillsap.com.

Of course, that’s not all!  Don’t forget our sessions, networking, and socializing with your peers!


During our 2-day conference, we will once again have multiple tracks with concurrent sessions hitting on key topics facing library marketing and communications professionals today. This year, after listening to feedback, we’ve curated 36 sessions in 7 tracks across our 2 days, including sessions under the topics of Engaging Your Audience, Data-Driven Decision-Making, and The Marketing Cycle. Our planning team has gone through all the excellent submissions we received, reached out to experts in a variety of library settings, and put together a program that has something of interest to marketers of all skill levels from public, academic, and special libraries.

If you’re not already registered, don’t delay! We are approaching another sellout, and you don’t want to miss this opportunity to learn and network (and eat and drink!) with your library marketing peers.

You can see the entire 2-day schedule here, check out presenter bios here, and download an at-a-glance printable PDF session list here.

Click and register for #LMCC17 today!