Registration Is Closing!

Just A Little Time Left to Register for LMCC16!

We have an excellent two days planned for you and we are happy so many library marketing and communications practitioners are coming to Texas. Our friends at Amigos need to close registration so we can all finish preparing for our upcoming conference.  BUT … maybe you still haven’t registered or were waiting for a last minute go-ahead? Uh-oh … time’s running out! BUT … we asked nicely for you and got a short extension.

We extended our registration deadline until Thursday November 3rd, but then we have to close the doors!

We have more than 300 library marketing folks registered to attend so far, and only about 25 seats left. Don’t you want to join them?!

We're saving your seat for LMCC16-registration closing November 3

Sign up now for what will be an amazing event.

PS  We are out of rooms at the conference hotel, but have additional rooms at the same price at the Courtyard by Marriott right next door (across a quiet side street). For information on rooms please see our Travel & Local Arrangements page.

So go register NOW and grab one of those last seats for LMCC16!

Share Your Swag at LMCC16!

Time to show off your library’s best marketing materials at our new, informal Swag Swap at LMCC16!

The LMCC team invites you to submit your library’s promotional materials for our new “Swag Swap” at the November Library Marketing and Communications Conference.

The LMCC Swag Swap will be an informal event where conference attendees can share their own promotional materials, see what colleagues have created, and take home samples for inspiration and ideas.

Are you proud of some of the materials you’ve used for a marketing campaign, event, or giveaway? Show them off!

library marketing materials for swag swap
Have some awesome swag like this to share?

How to Participate in LMCC16 Swag Swap

Register to Participate:

Please click and submit this online form so we can get a count of your materials (and know how much space we need to set up). You’ll get a confirmation email after sending the form. Please print a copy of it and turn it in with your materials.

Then . . .

  • Gather your best samples to share.
  • Bring/send 50 – 75 copies to the conference in Dallas.
    • E.g. newsletters, annual reports, calendars of events, postcards, flyers, bookmarks, promotional materials for resources or services, fundraising materials, etc.
  • We’ll set up and show off your materials at dedicated Swag Swap tables just prior to our Wednesday afternoon Snack Break, which is 3:45pm – 4:45pm.
    • Attendees can browse and pick up samples while they enjoy soft drinks and snacks after the day’s final conference session.
Not as formal as an ALA PR Xchange event, but still fun!
Not as formal as an ALA PR Xchange event, but still fun!

Remember, if you decide you want to share and swap, let us know by submitting this simple online form.

Two Ways to Get Your Materials to Dallas and LMCC16:

  1. Bring them with you in your luggage (if they’re not too heavy!) to the conference.
  2. Mail them to yourself in care of the Crowne Plaza hotel address below:

Hotel Guest [Your name here]
LMCC 2016 Attendee
Crowne Plaza Dallas near Galleria-Addison
14315 Midway Rd, Addison, TX 75001

  • Drop off your Swag Swap materials at the LMCC Registration table by 2 p.m. on Wednesday, Nov. 16.
  • Make sure there is a printout of your confirmation email in your box or bag.
  • LMCC staffers will display your items, along with your identifying info, before the Snack Break and Swag Swap begins.
  • You simply attend and enjoy!

Any questions? Please email Mark Aaron Polger, Swag Swap Committee Chair

We look forward to seeing and sharing your inspiring library marketing collateral!

The more who sign up to bring library marketing swag, the better for all!
The more who sign up to bring library marketing swag, the better for all!

Top 10 Reasons to Attend LMCC This November

Our Top 10 Reasons to Attend the Library Marketing and Communications Conference this November

As if it’s not enough that this is a small, focused, affordable event that’s been designed with you in mind, by practitioners in the field …

Here are our Top 10 Reasons to join your peers at the 2016 Library Marketing and Communications Conference November 16-17th:

10.) Your morning caffeine fix and afternoon sugar rush are included.

reasons to attend include free brownies

9.) You can choose from four breakout sessions every hour.bbq-chicken

8.) Dallas: Because there is no such thing as too much BBQ.

7.) Sometimes you need to step away from your desk for inspiration.

6.) Hey, we bothered to register a hashtag. (You ARE using #LMCC16 on social media, right?!)

5.) Marketing and communications are vital to your library’s success and funding.

4.) It’s not on Election Day this year!

3.) Meet creative people you can rant with and exchange ideas.

2.) We’re having a pub ‘party with a purpose’, arranged by the good folks at!

And what we think is a really great reason to attend …

1.) Wow: 85% of LMCC 2015’s attendees were either Satisfied or Very Satisfied with the quality of presenters and presentation topics.

So what are you waiting for?

Register now and join us in Dallas this November to learn and laugh with new friends.

Party with a Purpose with EveryLibrary!

Come Support EveryLibrary PAC and Enjoy Downtime at LMCC16

We have an exciting new opportunity at the 2016 Library Marketing and Communications Conference – a party!

One of this year’s new features will be an evening “party with a purpose” hosted by EveryLibrary, the library industry’s political action committee. As they’ve done at ALA conferences and others, EveryLibrary’s staff has reserved space in a nearby pub (The Londonera quick 10 min walk from the conference hotel) to host some downtime for conference attendees with drinks, music, and dancing. This will be a good opportunity to mingle with other library marketers and learn more about EveryLibrary. Feel free to check out their event page on Facebook for the library “party with a purpose” on Wednesday, November 16th after our first full day of excellent LMCC16 sessions.

Londoner Pub Addison TX-EveryLibrary partyTickets to party at The Londoner are on sale for just $25 until September 15, when the price rises slightly. [$40 at the door] Proceeds will go toward helping the nonprofit PAC continue to fight for library funding in cities and communities across the U.S.

Take a short walk with your fellow conference attendees for fun and a good cause. See you there!

Londoner Map

Announcing LMCC16 Keynotes!

The Library Marketing and Communications Conference Is Pleased to Announce Two Keynote Speeches

John Haydon and Tina Thomas will keynote the second annual Library Marketing and Communications Conference (LMCC) in November.

“LMCC’s Planning Committee is thrilled to announce that we’ve confirmed these two very knowledgeable, high-caliber marketing professionals for our event,” said Kathy Dempsey, Conference Chair. “We’ve fulfilled our goal of getting one well-known nonprofit marketing pro and one award-winning library pro to bring two perspectives to LMCC attendees this autumn.”

library marketing conference keynote john haydonJohn Haydon is one of the most sought-after nonprofit digital marketing and online fundraising experts in the industry. He has helped hundreds of nonprofits achieve their best online marketing and fundraising results through consulting, training, and coaching. Haydon has spoken at conferences such as New Media Expo and Social Media 4 Nonprofits, and has authored the books Facebook Marketing for Dummies and Facebook Marketing All-In-One. He’s also contributed to The Huffington Post, Social Media Examiner, and other sites.

library marketing conference keynote tina thomasTina Thomas is the Executive Director of Strategy & Innovation at the Edmonton Public Library (EPL) in Alberta, Canada, which was named 2014 Library of the Year by Library Journal. Thomas leads technology services, research and assessment, marketing, and fund development. She holds an executive M.B.A., a Bachelor of Commerce, and a CPA-CMA professional accounting designation. Thomas was behind EPL’s “Spread the Words” rebranding project, which won a 2011 John Cotton Dana Library Public Relations Award.

Haydon’s Nov. 16 keynote is titled “Embracing Patrons: Shifting Your Communication Strategy From Interruption to Invitation.” Thomas’s Nov. 17 talk will be “Influencing the Branch Experience—A Marketing Approach.”

Read more about our excellent keynote speakers here.

As it was last year, LMCC is being facilitated by Amigos Library Services, a member-based cooperative that supports library work. The content is being organized by the LMC Planning Committee, a group of individual volunteers who feel strongly that librarians can benefit from getting more training on marketing, PR, communications, and related topics.The first 2015 conference sold out quickly, proving this need, and the partners have increased available capacity for 2016. Interested? Register here!

LMCC16 Is a GO!

LMCC 2016 Is Happening for Sure!

We have some great news for you: The 2016 Library Marketing and Communications Conference is on. Really and truly!

Our facilitator, Amigos Library Services, has confirmed with our hotel (please use this link for best deal) that we’ve met the minimum requirements to fulfill the contract and to guarantee our space. (Thanks for registering to make that happen!) This means we’re definitely having the event this fall. So if you’ve already registered and gotten your hotel room, now you can book your flights as well.

Library marketing communications conference 2016 is happening

If you haven’t registered yet, what are you waiting for? The last day to get the Early Bird price is July 13. After that, the price goes up $70. Sign up soon and save!

The planners of the 2016 Library Marketing and Communications Conference, along with our partners at Amigos Library Services, are delighted to bring you the second annual LMCC. We’ve just finished confirming all of the sessions; look for the schedule on our website shortly.

We’re excited about having another wonderful conference. Hope to see you there!

You’re Not Alone In Library Marketing!

You Don’t Have to Work Alone in Library Marketing! Join us at LMCC16.

Feeling alone in the business of library marketing?

Never met more than one or two other people in this niche?

It doesn’t have to be that way!

Come to the only conference for library marketing communication (MarCom) workers! You’ll connect with hundreds of others from all over the U.S. and Canada so you can share best practices and innovative solutions to your real-life library MarCom challenges.

LMCC15 crowded room for library marketing keynote
Save your seat now for LMCC16. We ran out of room in 2015!

Rave Reviews for the Library Marketing and Communications Conference:

Don’t just take our word for it. Last year’s attendees gave the first Library Marketing and Communications Conference some rave reviews on the anonymous post-conference survey:

“Was very impressed with this conference. It was the most organized conference ever! Thanks for putting such a special event on for library marketers. This will be my one national conference every year!”

“Absolutely LOVED the conference and all of the knowledge I gained!”

“I loved this conference! I’m new to marketing my library, and I learned a lot. I went back to my library with a better understanding of marketing principles, practical ideas that applied to my library, as well as a list of resources and books to check out. It was great!”

“Excellent conference! I’ve recommended it to a lot of librarians since.”

“Felt like the sessions were, for the most part, spot on with what my library is currently struggling with – planning, outside support, and social media.”

“Best conference food I have ever had, best conference I’ve ever been to.”

Register now while there are still spots left. Last year’s conference sold out, and space is limited. You’ll make contacts and friends that you’ll network with immediately, and for years to come. You don’t want to miss LMCC 2016!

Event Perks

  • Very affordable—only $299 for Early Bird registration for 2 full days!
  • Registration fee includes lunch on both days, as well as morning and afternoon drink / snack breaks.
  • Networking lunches and Dine Around dinners help you meet others.
  • Content pertains to public, academic, corporate, and special libraries.
  • Dallas is a lively metro area served by two airports (DFW & Love Field).
  • LMCC is professionally facilitated by Amigos Library Services, a not-for-profit, member-led organization.

Check out our registration page and take advantage of our best rates. Register by July 13 to get the Early Bird price! Get details. Join our social networks. Meet kindred spirits. You are NOT alone in library marketing!

LMCC16 Registration Open

We’ve opened registration for the 2016 Library Marketing and Communications Conference

Please join us November 16th and 17th at the Crowne-Plaza Hotel in Addison, TX. The conference is organized by the Library Marketing and Communications Group and facilitated by Amigos Library Services.

  • Early Bird Registration: $299, available through July 13.
  • Regular Registration: $369, open July 14 through October.

Both registration options include:

  • Two full days of practical sessionsTable Topic Surveys
  • Morning beverage breaks
  • Hearty lunches
  • Afternoon beverage breaks
  • Organized networking opportunities

register-now-blueLMCC is the only conference in the U.S. that’s designed exclusively for people who do library marketing and communications (MarCom) work

This conference is designed for library employees of any level who are involved in marketing, communication, public relations, social media, and outreach in academic, public, and special libraries. The sessions will explore issues that are important for this niche of library work, and the conference will include time for attendees to network and to discuss mutual challenges.


Our Call for Proposals for sessions is coming very soon. Be sure you’re on our email list so you get first notice. While we don’t have a program for you to explore yet, we’ll be asking for sessions from experienced MarCom employees that will fit under these categories:

  • Marketing research / Plans
  • Social media
  • Communications / PR / Media relations
  • Partnerships / Community engagement / Embedding
  • Graphic design / Technology / Software
  • Planning & promoting programs & events
  • Politics / Votes / Funding
  • Internal marketing / Staff buy-in / Workflow management
  • Focus on the user

In 2015, this conference sold out quickly. We’ve been able to increase our space this year, but seats might still go fast. So don’t delay — sign up soon and benefit from the Early Bird pricing!

register-now-blueThanks to our friends at Amigos for making this event possible with their support and guidance! Amigos Library Services is a member-led and member-focused cooperative whose  mission is to unite libraries for action and strength in service to their communities. Our vision is that members will view Amigos as indispensable for strengthening their ability to serve their communities.”

Announcing LMCC16!

Save the Dates for the 2016 Library Marketing and Communications Conference this fall!

The Planning Committee for the Library Marketing and Communications Conference is delighted to announce the dates and location for this year’s event!

November 16–17, 2016


Library Marketing Conference at Crowne Plaza AddisonCrowne Plaza Dallas, Near Galleria–Addison

14315 Midway Road, Addison, Texas, USA

Watch for More Info Soon About:

+ The Call for Proposals

+ Registration URL, fees, and deadlines

+ Hotel room reservation details


Amigos Library Services is working with us again to make the conference possible.

For many reasons that we’ll explain soon, we’ll be back in the same location as last year.

Please don’t book any flights until at least July 20, after we’ve ensured that we’ve met the minimum requirements of our hotel contract. Once that happens, we’ll inform you that it’s safe to book your travel.

Now that we’ve secured a date and place, we can begin the real conference planning!

If you volunteered to help this year, we’ll be in touch with you shortly. For now, mark your calendars and plan to attend another great LMC Conference!

~Kathy Dempsey

LMCC16 Chair