2017 LMCC Proposals

We Need Your LMCC17 Conference Proposals!

The official Call for Proposals Form for the 2017 Library Marketing and Communications Conference is now OPEN!

2017 Library Marketing and Communications Conference Call for Proposals announcement open

What We Are Looking For In 2017 Proposals

The Planning Committee of the 2017 Library Marketing and Communications Conference (LMCC) is interested in receiving proposals for presentations that showcase the tried and true, the latest trends, and the best practices in MarCom. We want you to provide practical tips and takeaways that can be immediately applied to any library’s communication and marketing efforts. We’re looking for speakers who have done this work long enough to have experiences and lessons to share. You should be able to discuss the theory behind your decisions, as well as your actions themselves, and your results.

Is that you? We hope so!

We welcome proposals from individuals or from colleagues who want to co-present. We also encourage panel submissions in which speakers will share different takes on the same topic.

You should have enough content to fill at least 45 minutes, not counting Q&A (all sessions are 60 minutes long). You’ll be able to share handouts and slides with attendees electronically.

For the 2015 LMCC program, click here.

For the 2016 LMCC program, click here.

Tracks and Topics for 2017

The proposal process will be a little different for 2017.

This year, we’ve already chosen seven tracks and the topics that fit into each one. All proposals for 1-hour sessions must fit into one of these tracks. We have listed descriptors and examples of session titles to help you determine which track your session idea will fit into. You will be asked to select no more than 2 tracks to apply for in the official CFP form.

The Marketing Cycle
(marketing 101, research, segmentation, goals, plans, assessment)

Ex.: The Benefits of Doing Market Research Before Your Campaign

User-Centered Design
(graphics, websites, experiences, SEO, apps, physical & digital wayfinding)

Ex.: Improving the User Experience in Your Library

All Things Media
(media relations, advertising, social media, video, podcasts)

Ex.: How to Get More Press Coverage

PR Campaigns
(planning, implementing, measuring success)

Ex.: Our Summer Reading Promo Campaign, From A to Z

Engaging Your Audience
(segmentation, personas, outreach, programs)

Ex.: Fishing for Patrons: How We Lured Boys and Men to Programs

Strategic Partnerships
(getting buy-in, working with other depts., external collaboration on events & services)

Ex.: Convincing Staffers That Marketing Is Their Job Too

Data-Driven Decision-Making
(gathering data, data visualization, evaluating, writing plans, analytics)

Ex.: Measuring Our Social Media ROI


Important Proposal Info

The actual page and form to submit your LMCC17 proposal will be ready to use by May 19th. Please return here on/after May 19th to get the link to the CFP form.

*The CFP form is NOW LIVE and ready to take your session submissions!*

Deadline for Submissions:  June 5

Notification of Acceptance: June 23

If Accepted, Must Confirm You Will Speak: June 30

Criteria for Acceptance

We have also updated the way we’ll be choosing the sessions for 2017. Proposals will still be evaluated in a blind-review process. In addition, the planners will be curating some sessions, inviting proposals where necessary to fill any gaps in content that we see. This will lead to a more complete coverage of our topics, and to a higher-level learning experience for all attendees.

All session proposals will be judged according to the following criteria:

  • Speakers’ knowledge and experience
  • Useful / practical learning objectives
  • Topics’ broad appeal
  • Clarity of description
  • Originality
  • Interactive elements
Things to keep in mind as you prepare your proposal:
  • Do not mention your name or your organization’s name in your session description, since doing so hampers our blind-review process.
  • Please write your proposal clearly, carefully, and completely. If you’re accepted, the info you’ve entered on this form will be the info that appears online in the conference schedule/program.
  • The lead presenter will get an automated email confirming receipt of the submission.
  • LMCC reserves the right to adjust session titles and edit session descriptions where necessary.
  • A/V Info: Speakers will need to bring their own laptops to present from. LMCC will provide projectors, screens, podiums, mics, and tech assistance with set-up.
  • NOTE: Speakers will be responsible for registering for the conference, and for arranging their own travel and lodging. Accepted speakers must register by July 28 and pay the Early Bird Registration rate of $349. Please also book your hotel room, via this link, by July 28. Do NOT book any travel until the Planning Committee has assured everyone we’ve met our hotel contract minimums. This should happen by July 1st.
  • Please add LMCC’s email addresses, and/or, to your contact list so our future emails to you won’t go into your Spam folder.


Ready To Submit Your LMCC17 Proposal?

After May 19th, head to our CFP page to fill out our proposal form with all your contact information and session details.

If you have any questions, send an email with the subject “Speaker Questions” to LibMarComConf <at>

Announcing the 3rd LMCC for November 2017!

Planning Conferences Is Hard … But Exciting! Announcing LMCC 2017

Grab your calendars and start planning now for the 2017 Library Marketing and Communications Conference!

Good news, library marketers! We have dates and a location for the 2017 conference. Wow, is it hard, complex work to plan an event. We bet many of you know that feeling well. We’ll explain some of how we got here, but right now, get out your calendars and start your planning:


Mark your calendars for Nov. 16 – 17 (Thurs.–Fri.)

We didn’t want to run into Thanksgiving and holiday travel, nor get too close to the end of fall semester and exam time for all our academic attendees. So, this was the best date offered to us by a hotel that met our other needs.


Hotel InterContinental Dallas
15201 Dallas Parkway
Addison, Texas  75001

We are able to offer the following special room rates (but don’t book until we give you the special discount code!):

  • Single/double room: $169
  • Triple/quad room: $179

Map of InterContinental Hotel Dallas Addison areaYes. We’re back in the Dallas suburb of Addison. A different part of Addison though! At a better hotel. InterContinental is considered a luxury brand – but we still have a great deal to offer guests. Win-Win.

UPDATE: Registration Information

We plan to open registration soon. Meanwhile, we understand you need to budget, plan, or ask for funding. Here are the rates for the 2017 Library Marketing and Communications Conference:

  • Early Bird: $349 (ends July 28, 2017)
  • Regular Price: $425

Why Here?

Juggling all the variables of planning a conference, one that keeps growing (YAY! Thank You!), is a lot of work.

The Library Marketing and Communications Conference Planning Committee is a group of volunteers from across North America, and while we are in the midst of exploring legal nonprofit organizational status, we aren’t a formal group. We can’t legally sign contracts or enter into BIG hotel deals and payments—which is why we’ve been partnering with Amigos Library Services. They have lots of experience in this area and can take on the negotiations, contracts, and risk associated with planning an event for close to 400 people. We literally can’t have this amazing conference without them!

Homework Is Hard

After a short break following our successful 2016 event, our team and Amigos started researching options for 2017. We asked Amigos to search out new hotels, and new cities. We were really straining at the Crowne Plaza location and we wanted to address as much of the attendee feedback as possible. We wanted to explore new locations.

LMCC16 CR 002

Amigos sent out many RFPs to hotels—in downtown Dallas, Dallas suburbs, and other cities.

Your feedback has shown you prefer to have the event in a hotel so there’s no “commute” to sessions, you can take breaks more easily, and networking or hanging out is simple.

Most of the replies we received from other hotels either didn’t have the right combinations of big meeting spaces and multiple large breakout rooms, or didn’t have enough sleeping rooms at good rates, or were just too darn expensive overall. A few areas drive a lot of event costs—A/V and tech, staffing, and food. You can’t have a conference without those.

LMCC16 lunch 1 crowd

We save a LOT of money because Amigos can provide the A/V tech and staffing if we are in the Dallas area, or near one of their offices. It’s admittedly a big factor in cities and locations we looked at.

Then, hotels require food and beverage minimums for any event or conference, minimums that can be in the many tens of thousands of dollars. That is a big risk for any group to take on—and some of the hotels asked for amounts that were just WAY WAY too much. (Wow, is coffee expensive!)

LMCC16 coffee break BW

But The Work Is Exciting

That’s why we’re a bit behind in announcing our dates and location—we were trying hard to do all the research and due diligence to find all the extras so many have asked for during our conference wrap-ups and via surveys and messages.

The deal from the InterContinental was the best one for 2017—the right sizes and number of meeting rooms, a very competitive rate for hotel rooms, good amenities, restaurants nearby—and costs that Amigos could handle for us.

What’s Better for 2017?

We listened to our wrap-up discussion suggestions and post-conference survey responses, and several requests stood out. We think we addressed them with our new location:

  • More coffee options! There’s a Starbucks in the hotel. And we will look for sponsors for more coffee breaks.
  • More nearby places to pick up snacks and sundries. A Walgreens and a Whole Foods are nearby.
  • More good food to walk to! There are plenty of restaurants in walking distance of the hotel. Casual, fine dining, Tex-Mex, steaks, and burgers, and more—it’s all close by.
  • More meeting space! So we don’t spill out into the hallways so much. More seats if you want them in those popular sessions. Sessions rooms can hold 100, our main room will hold 400. All in one convenient area of the hotel.
  • And hopefully even more good things to report on soon as we get deeper into our planning.


LMCC16 Swag Swap line take items

We’re Excited for LMCC17 and Hope You Are Too!

But the great news is, we have the green light for another great educational event this autumn! (As always, please don’t book any flights or rooms until we’ve posted instructions and links.) We’ll be sharing more details soon!

~The LMCC Planning Committee and
Our partners at Amigos Library Services

Registration Is Closing!

Just A Little Time Left to Register for LMCC16!

We have an excellent two days planned for you and we are happy so many library marketing and communications practitioners are coming to Texas. Our friends at Amigos need to close registration so we can all finish preparing for our upcoming conference.  BUT … maybe you still haven’t registered or were waiting for a last minute go-ahead? Uh-oh … time’s running out! BUT … we asked nicely for you and got a short extension.

We extended our registration deadline until Thursday November 3rd, but then we have to close the doors!

We have more than 300 library marketing folks registered to attend so far, and only about 25 seats left. Don’t you want to join them?!

We're saving your seat for LMCC16-registration closing November 3

Sign up now for what will be an amazing event.

PS  We are out of rooms at the conference hotel, but have additional rooms at the same price at the Courtyard by Marriott right next door (across a quiet side street). For information on rooms please see our Travel & Local Arrangements page.

So go register NOW and grab one of those last seats for LMCC16!

Share Your Swag at LMCC16!

Time to show off your library’s best marketing materials at our new, informal Swag Swap at LMCC16!

The LMCC team invites you to submit your library’s promotional materials for our new “Swag Swap” at the November Library Marketing and Communications Conference.

The LMCC Swag Swap will be an informal event where conference attendees can share their own promotional materials, see what colleagues have created, and take home samples for inspiration and ideas.

Are you proud of some of the materials you’ve used for a marketing campaign, event, or giveaway? Show them off!

library marketing materials for swag swap
Have some awesome swag like this to share?

How to Participate in LMCC16 Swag Swap

Register to Participate:

Please click and submit this online form so we can get a count of your materials (and know how much space we need to set up). You’ll get a confirmation email after sending the form. Please print a copy of it and turn it in with your materials.

Then . . .

  • Gather your best samples to share.
  • Bring/send 50 – 75 copies to the conference in Dallas.
    • E.g. newsletters, annual reports, calendars of events, postcards, flyers, bookmarks, promotional materials for resources or services, fundraising materials, etc.
  • We’ll set up and show off your materials at dedicated Swag Swap tables just prior to our Wednesday afternoon Snack Break, which is 3:45pm – 4:45pm.
    • Attendees can browse and pick up samples while they enjoy soft drinks and snacks after the day’s final conference session.
Not as formal as an ALA PR Xchange event, but still fun!
Not as formal as an ALA PR Xchange event, but still fun!

Remember, if you decide you want to share and swap, let us know by submitting this simple online form.

Two Ways to Get Your Materials to Dallas and LMCC16:

  1. Bring them with you in your luggage (if they’re not too heavy!) to the conference.
  2. Mail them to yourself in care of the Crowne Plaza hotel address below:

Hotel Guest [Your name here]
LMCC 2016 Attendee
Crowne Plaza Dallas near Galleria-Addison
14315 Midway Rd, Addison, TX 75001

  • Drop off your Swag Swap materials at the LMCC Registration table by 2 p.m. on Wednesday, Nov. 16.
  • Make sure there is a printout of your confirmation email in your box or bag.
  • LMCC staffers will display your items, along with your identifying info, before the Snack Break and Swag Swap begins.
  • You simply attend and enjoy!

Any questions? Please email Mark Aaron Polger, Swag Swap Committee Chair

We look forward to seeing and sharing your inspiring library marketing collateral!

The more who sign up to bring library marketing swag, the better for all!
The more who sign up to bring library marketing swag, the better for all!

Top 10 Reasons to Attend LMCC This November

Our Top 10 Reasons to Attend the Library Marketing and Communications Conference this November

As if it’s not enough that this is a small, focused, affordable event that’s been designed with you in mind, by practitioners in the field …

Here are our Top 10 Reasons to join your peers at the 2016 Library Marketing and Communications Conference November 16-17th:

10.) Your morning caffeine fix and afternoon sugar rush are included.

reasons to attend include free brownies

9.) You can choose from four breakout sessions every hour.bbq-chicken

8.) Dallas: Because there is no such thing as too much BBQ.

7.) Sometimes you need to step away from your desk for inspiration.

6.) Hey, we bothered to register a hashtag. (You ARE using #LMCC16 on social media, right?!)

5.) Marketing and communications are vital to your library’s success and funding.

4.) It’s not on Election Day this year!

3.) Meet creative people you can rant with and exchange ideas.

2.) We’re having a pub ‘party with a purpose’, arranged by the good folks at!

And what we think is a really great reason to attend …

1.) Wow: 85% of LMCC 2015’s attendees were either Satisfied or Very Satisfied with the quality of presenters and presentation topics.

So what are you waiting for?

Register now and join us in Dallas this November to learn and laugh with new friends.

Party with a Purpose with EveryLibrary!

Come Support EveryLibrary PAC and Enjoy Downtime at LMCC16

We have an exciting new opportunity at the 2016 Library Marketing and Communications Conference – a party!

One of this year’s new features will be an evening “party with a purpose” hosted by EveryLibrary, the library industry’s political action committee. As they’ve done at ALA conferences and others, EveryLibrary’s staff has reserved space in a nearby pub (The Londonera quick 10 min walk from the conference hotel) to host some downtime for conference attendees with drinks, music, and dancing. This will be a good opportunity to mingle with other library marketers and learn more about EveryLibrary. Feel free to check out their event page on Facebook for the library “party with a purpose” on Wednesday, November 16th after our first full day of excellent LMCC16 sessions.

Londoner Pub Addison TX-EveryLibrary partyTickets to party at The Londoner are on sale for just $25 until September 15, when the price rises slightly. [$40 at the door] Proceeds will go toward helping the nonprofit PAC continue to fight for library funding in cities and communities across the U.S.

Take a short walk with your fellow conference attendees for fun and a good cause. See you there!

Londoner Map

Announcing LMCC16 Keynotes!

The Library Marketing and Communications Conference Is Pleased to Announce Two Keynote Speeches

John Haydon and Tina Thomas will keynote the second annual Library Marketing and Communications Conference (LMCC) in November.

“LMCC’s Planning Committee is thrilled to announce that we’ve confirmed these two very knowledgeable, high-caliber marketing professionals for our event,” said Kathy Dempsey, Conference Chair. “We’ve fulfilled our goal of getting one well-known nonprofit marketing pro and one award-winning library pro to bring two perspectives to LMCC attendees this autumn.”

library marketing conference keynote john haydonJohn Haydon is one of the most sought-after nonprofit digital marketing and online fundraising experts in the industry. He has helped hundreds of nonprofits achieve their best online marketing and fundraising results through consulting, training, and coaching. Haydon has spoken at conferences such as New Media Expo and Social Media 4 Nonprofits, and has authored the books Facebook Marketing for Dummies and Facebook Marketing All-In-One. He’s also contributed to The Huffington Post, Social Media Examiner, and other sites.

library marketing conference keynote tina thomasTina Thomas is the Executive Director of Strategy & Innovation at the Edmonton Public Library (EPL) in Alberta, Canada, which was named 2014 Library of the Year by Library Journal. Thomas leads technology services, research and assessment, marketing, and fund development. She holds an executive M.B.A., a Bachelor of Commerce, and a CPA-CMA professional accounting designation. Thomas was behind EPL’s “Spread the Words” rebranding project, which won a 2011 John Cotton Dana Library Public Relations Award.

Haydon’s Nov. 16 keynote is titled “Embracing Patrons: Shifting Your Communication Strategy From Interruption to Invitation.” Thomas’s Nov. 17 talk will be “Influencing the Branch Experience—A Marketing Approach.”

Read more about our excellent keynote speakers here.

As it was last year, LMCC is being facilitated by Amigos Library Services, a member-based cooperative that supports library work. The content is being organized by the LMC Planning Committee, a group of individual volunteers who feel strongly that librarians can benefit from getting more training on marketing, PR, communications, and related topics.The first 2015 conference sold out quickly, proving this need, and the partners have increased available capacity for 2016. Interested? Register here!

LMCC16 Is a GO!

LMCC 2016 Is Happening for Sure!

We have some great news for you: The 2016 Library Marketing and Communications Conference is on. Really and truly!

Our facilitator, Amigos Library Services, has confirmed with our hotel (please use this link for best deal) that we’ve met the minimum requirements to fulfill the contract and to guarantee our space. (Thanks for registering to make that happen!) This means we’re definitely having the event this fall. So if you’ve already registered and gotten your hotel room, now you can book your flights as well.

Library marketing communications conference 2016 is happening

If you haven’t registered yet, what are you waiting for? The last day to get the Early Bird price is July 13. After that, the price goes up $70. Sign up soon and save!

The planners of the 2016 Library Marketing and Communications Conference, along with our partners at Amigos Library Services, are delighted to bring you the second annual LMCC. We’ve just finished confirming all of the sessions; look for the schedule on our website shortly.

We’re excited about having another wonderful conference. Hope to see you there!

You’re Not Alone In Library Marketing!

You Don’t Have to Work Alone in Library Marketing! Join us at LMCC16.

Feeling alone in the business of library marketing?

Never met more than one or two other people in this niche?

It doesn’t have to be that way!

Come to the only conference for library marketing communication (MarCom) workers! You’ll connect with hundreds of others from all over the U.S. and Canada so you can share best practices and innovative solutions to your real-life library MarCom challenges.

LMCC15 crowded room for library marketing keynote
Save your seat now for LMCC16. We ran out of room in 2015!

Rave Reviews for the Library Marketing and Communications Conference:

Don’t just take our word for it. Last year’s attendees gave the first Library Marketing and Communications Conference some rave reviews on the anonymous post-conference survey:

“Was very impressed with this conference. It was the most organized conference ever! Thanks for putting such a special event on for library marketers. This will be my one national conference every year!”

“Absolutely LOVED the conference and all of the knowledge I gained!”

“I loved this conference! I’m new to marketing my library, and I learned a lot. I went back to my library with a better understanding of marketing principles, practical ideas that applied to my library, as well as a list of resources and books to check out. It was great!”

“Excellent conference! I’ve recommended it to a lot of librarians since.”

“Felt like the sessions were, for the most part, spot on with what my library is currently struggling with – planning, outside support, and social media.”

“Best conference food I have ever had, best conference I’ve ever been to.”

Register now while there are still spots left. Last year’s conference sold out, and space is limited. You’ll make contacts and friends that you’ll network with immediately, and for years to come. You don’t want to miss LMCC 2016!

Event Perks

  • Very affordable—only $299 for Early Bird registration for 2 full days!
  • Registration fee includes lunch on both days, as well as morning and afternoon drink / snack breaks.
  • Networking lunches and Dine Around dinners help you meet others.
  • Content pertains to public, academic, corporate, and special libraries.
  • Dallas is a lively metro area served by two airports (DFW & Love Field).
  • LMCC is professionally facilitated by Amigos Library Services, a not-for-profit, member-led organization.

Check out our registration page and take advantage of our best rates. Register by July 13 to get the Early Bird price! Get details. Join our social networks. Meet kindred spirits. You are NOT alone in library marketing!

LMCC16 Registration Open

We’ve opened registration for the 2016 Library Marketing and Communications Conference

Please join us November 16th and 17th at the Crowne-Plaza Hotel in Addison, TX. The conference is organized by the Library Marketing and Communications Group and facilitated by Amigos Library Services.

  • Early Bird Registration: $299, available through July 13.
  • Regular Registration: $369, open July 14 through October.

Both registration options include:

  • Two full days of practical sessionsTable Topic Surveys
  • Morning beverage breaks
  • Hearty lunches
  • Afternoon beverage breaks
  • Organized networking opportunities

register-now-blueLMCC is the only conference in the U.S. that’s designed exclusively for people who do library marketing and communications (MarCom) work

This conference is designed for library employees of any level who are involved in marketing, communication, public relations, social media, and outreach in academic, public, and special libraries. The sessions will explore issues that are important for this niche of library work, and the conference will include time for attendees to network and to discuss mutual challenges.


Our Call for Proposals for sessions is coming very soon. Be sure you’re on our email list so you get first notice. While we don’t have a program for you to explore yet, we’ll be asking for sessions from experienced MarCom employees that will fit under these categories:

  • Marketing research / Plans
  • Social media
  • Communications / PR / Media relations
  • Partnerships / Community engagement / Embedding
  • Graphic design / Technology / Software
  • Planning & promoting programs & events
  • Politics / Votes / Funding
  • Internal marketing / Staff buy-in / Workflow management
  • Focus on the user

In 2015, this conference sold out quickly. We’ve been able to increase our space this year, but seats might still go fast. So don’t delay — sign up soon and benefit from the Early Bird pricing!

register-now-blueThanks to our friends at Amigos for making this event possible with their support and guidance! Amigos Library Services is a member-led and member-focused cooperative whose  mission is to unite libraries for action and strength in service to their communities. Our vision is that members will view Amigos as indispensable for strengthening their ability to serve their communities.”