Keynote-Fri

Malachite Showroom

“Building Buy-In for Marketing at Your Library”

Marketing is essential to a library’s success, and yet marketing professionals can be strangers in a strange land in the library world.

How do you build the organizational knowledge of what marketing is and isn’t? How can you convince your colleagues of its value? How can you build teams that work together to produce kick-ass communication and promotion that result in great customer experiences?

Have you fought the battle of the answer-to-everything flyer? Have you struggled to get front-line staffers to understand that marketing is their job, too? Come hear how the Topeka & Shawnee County Public Library—named Library Journal’s 2016 Library of the Year—is creating a market culture, and how you can do it too!