Open Q&A Panel: Ask Anything About the Marketing Cycle

Le Gala

Here’s your chance to ask anything you’ve always wondered about the marketing cycle and its steps. Bring your questions for a panel of experts! Anything regarding doing market research, segmenting, setting goals, conducting a SWOT analysis, writing plans, using them IRL, getting buy-in, evaluating your success, and tweaking plans is fair game. Make sure you go home with a full understanding of this vital foundation of successful marketing!

Learning Objective:

Attendees will leave the conference with a full understanding of the foundations of marketing, and why various steps are vital for success.

Intended Audience:

All libraries equally

Intermediate

All roles

The Marketing Cycle