It’s no secret; videos have taken social media by storm! Harnessing the power of video to engage your social media following and stakeholders has never been easier using technology you probably already have. All it takes is a smartphone or an iPad (or both!) and a little know how, and you can create captivating video that educates AND entertains. To create a great video, it’s all about getting back to basics – recording with a steady hand or tripod, being mindful of the composition of the shot, and using the right equipment to record audio.
There is an abundance of video editing tools available on the market, but the options can sometimes be overwhelming. Weighing your technical skills, budget, and the processing power of your computer can often narrow your choices to something a little more manageable.
Uploading your video comes with other new challenges – tags, playlists, and captions, oh my! These options make your video more visible, easier to search, and accessible for all, so special thought is needed for the behind the scenes information that makes your video go the extra mile.
Intrigued? Want to know more? Attend my presentation “Effectively Create and Market Your Library with Videos” at LMCC to get my top video tips! Bring your own device (smartphone, iPad) and be actively involved in learning about how you can start using video to market your library. Before then, check out Plano Public Library’s YouTube channel and Facebook and Instagram pages to see what we’re all about! I’ll see you in St. Louis!
Annie Guzman is a Community Outreach Librarian with Plano Public Library (Plano, TX) where she focuses on community outreach, staff training, and video production for marketing and social media. She is passionate about empowering patrons and staff by providing training, classes, and other opportunities that challenge them to learn something new. You can contact Annie at firstname.lastname@example.org.