The Library Marketing and Communications Group Board is thrilled to announce our first annual Best of Marketing Awards! Thanks to the generosity of sponsor Hoopla Digital, we will present two awards for 2025: Best of Marketing Award (Public Library) and Best of Marketing Award (Academic/Special Library). Each awarded library will receive $1,500 ideally to be used toward a future marketing campaign.

We will accept applications between July 1–midnight ET and July 31, 2025. Award winners will be notified by August 29, 2025. A representative from the winning library must attend LMCC 2025 on Nov. 12-13, 2025.

Your entry should focus on a marketing campaign at your library that took place between July 2024 and June 2025. The campaign could still be ongoing. Your application should highlight your process from planning to takeaways, so the judging committee can fully understand the scope and its impact. The committee will evaluate based on your planning, implementation, and results. You can view our judging rubric here. Small libraries should not hesitate to apply – effectiveness is not dependent on a large budget! Judges will consider small budgets and staff.

The Best of Marketing Award is open to any public, academic, or special library in the United States or Canada.