Market Research for Libraries: Uncovering Areas

of Opportunity 

September 4th, 2025

3:00 PM Eastern

Presented by:

Katie Rothley

Northville District Library

Event Description:

Market research is important in business and offers ample value to libraries too. Discover trends, underserved demographics, and opportunities for your library to fulfill a need (or more) using data collected through various methods. Attendees will be able to:

- Learn about market research and its benefit to libraries.
- List methods of collecting raw data for analyzing.
- Learn what kind of changes their library can make based off the market research they’ve conducted.

This webinar will be recorded. A link to the recording will be sent out to all paid registrants after the conclusion of the event.

Registration Fee: $45.00

Registration deadline: Wednesday, September 3rd

All payments for registration must be received by the registration deadline for the registration to be complete.  Cancellations will not be accepted for this event.

Questions? Contact us at LCC@amigos.org

 

    

 The Library Marketing and Communications Conference 2025

November 11th -13th at the Hyatt Regency St. Louis at the Arch

Organized by: The Library Marketing and Communications Group

Managed by: Amigos Library Services

Registration Rates:

Full registration: $550.00

Speaker Registration: $400.00 (special code required)

Volunteer Registration $500.00 (special code required)

Registration Deadline: October 24th, 2025 

All payments for registration must be received and processed by the registration deadline for the registration to be complete

Conference Details 

The Library Marketing and Communications Conference (LMCC), the only event of its type for this library specialty, is designed for library employees of any level who are involved in marketing, communications, public relations, social media, and outreach in academic, public, and special libraries. Conference sessions will explore issues important to this niche of library work, and the event will include time for attendees to network and discuss mutual challenges.

This conference has sold out in the past, so don't wait to register!

The Library Marketing and Communications Group (LMCG) saw a gap in professional development opportunities for librarians who work in marketing and communications and is working to bridge that gap by providing education, training, and networking opportunities for library professionals, library staff, and those who work in or with all types of libraries and information centers. We’re excited to bring you a timely, practical, inspiring, and collegiate event explicitly geared toward the necessary work of library marketing and communications. LMCC aims to showcase the tried and true, the latest trends, and the best practices in marketing and communications. Sessions and speakers will provide practical tips and takeaways that can be immediately applied to any library’s communication and marketing efforts. We want all types of libraries to be in better positions to have their messages heard and to have their services well-used and appreciated. 

Conference Schedule

Registered attendees will receive Sched invitations after registration ends on October 24th.  Review this schedule in advance lmcc25-simple.pdf 

Meals

Conference registration includes a light breakfast, lunch, and an afternoon beverage break on Wednesday and Thursday.

Preconference

Register now for the preconference, From Report to Results: Transforming Your Annual Report into a Year-Long Value Campaign.

Tuesday, November 11th, 2025, from 1:00 - 4:00 pm  

Methods of Payment

Accepted forms of payment include credit card through Affinipay or check. Make checks payable to:

Library Marketing Conference Group
16310 Barrett Office Dr., Ste 108
Ballwin, MO 63021

Contact LMC@amigos.org, or call 972-851-8000 with questions.

Cancellation and Refund Policy:

Cancellations received by October 24, 2025 will receive a full refund minus a $25.00 processing fee.  Cancellations received after this date will only be granted a refund in the case of a medical emergency, which is defined as an event necessitating a visit to the emergency room and/or a hospital stay, or a death in the immediate family. Registrations are transferrable to other staff within the same organization.  Cancellation requests should be submitted in writing to LCC@amigos.org

LMCG Code of Conduct

Preconference 

From Report to Results: Transforming Your Annual Report into a Year-Long Value Campaign

by Leigh Gaddy and Angela Hursh

Registration rate $159 

November 11th, 2025

Hyatt Regency St. Louis at the Arch

1:00 - 4:00 pm CT

Libraries invest considerable time and effort into creating annual reports filled with compelling stories, impactful statistics, and updates on their work and vision. But too often, these valuable assets are shared once — and then forgotten. What if your annual report could do more?

In this 3-hour workshop, you’ll learn how to transform your annual report into a strategic, year-long marketing campaign that continually proves your library’s value. You’ll discover how to break your report into monthly themes that align with your library calendar, tailor content to specific audiences, and turn data into calls to action that inspire support and engagement.

By the end of this session, you’ll walk away with:

• A ready-to-use campaign plan that saves time and streamlines your marketing efforts.
• Tools to increase community engagement and stakeholder support.
• Strategies to build consistent, compelling messaging throughout the year.
• Confidence in measuring and communicating your campaign’s impact.

Note: Attendees are encouraged to bring their annual reports (drafts for 2026 or past reports) to use during hands-on activities

Presented by:

Leigh Gaddy:  

Leigh Gaddy is the Marketing Specialist at NoveList. She finds immense satisfaction in working alongside libraries, offering ideas for their marketing, and helping them help their readers! Before coming to NoveList, Leigh worked for 12 years for nonprofits, including five years at a public library. Leigh is a voracious reader, an award-winning writer, and lives in the glorious mountains of Colorado with her family.

Angela Hursh: 

Angela Hursh leads an outstanding team of marketing and training professionals at NoveList. A 2023 Library Journal Mover & Shaker, she is the author of the blog SuperLibraryMarketing.com and host of the weekly YouTube series The Library Marketing Show.

Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.

Registration Deadline: October 24th, 2025 

All payments for registration must be received and processed by the registration deadline for the registration to be complete

Accepted forms of payment include credit card through Affinipay or check. Make checks payable to:

Library Marketing Conference Group
13610 Barrett Office Dr., Suite 108
Ballwin, MO 63021

Contact LMC@amigos.org, or call 972-851-8000 with questions.

Cancellation and Refund Policy:

Cancellations received by October 24, 2025, will receive a full refund minus a $25.00 processing fee. Cancellations received after this date will only be granted a refund in the case of a medical emergency, which is defined as an event necessitating a visit to the emergency room and/or a hospital stay, or a death in the immediate family. Registrations are transferrable to other staff within the same organization. Cancellation requests should be submitted in writing to LCC@amigos.org 

A separate registration is required to attend the Library Marketing and Communications Conference 2025. Use this form to register for the conference. 

The LMCG Code of Conduct applies to this event.

2025 LMCC Sponsorship Opportunities

The Library Marketing and Communications Conference (LMCC) is the only event of its kind designed specifically for library marketing and communications. Professionals of all levels in academic, public, and special libraries attend sessions exploring important issues, share marketing and giveaway ideas, hang out together at dine arounds and local tours, and network with others in their field.

Library professionals leave LMCC in a better position to have their messages heard and to have their services well-used and appreciated. As a sponsor, your business will be an integral part of this unique, premier event, increasing your brand's visibility and reach.

Our community is always learning, growing, and exploring how to advance marketing and communications strategically, effectively, and equitably. By sponsoring the LMCC, you’ll have the opportunity to meaningfully engage with hundreds of potential clients and customers. Plus, LMCC is way more fun than other conferences!

Join us in St. Louis, MO, November 12-13, 2025.

LMCC brings around 450 participants from around the country and world, representing libraries of all size and type. But LMCC is much more than a conference. For year-round opportunities, consider sponsoring a webinar or our online forum. Contact us lcc@amigos.org today!

ALL SPONSORS WILL RECEIVE THE FOLLOWING BENEFITS

• Up to 50% of all sponsor funds go toward the LMCC Scholarship Program which helps those who couldn't otherwise attend LMCC.
• Logo on the LMCC website and in the pre-Keynote and lunch slideshow.
•  Featured in social media posts dedicated to sponsors.
• Option to have a staffed table (with up to three staff members) in main hallway to interact with attendees during conference (for levels $1,000 and up) *All staff at the tables must be registered for the conference.  
• Customized profile in the conference platform, Sched, with the opportunity to message/ connect with attendees who use Sched.

GENERAL SPONSOR - $200

Our general sponsors provide vital general funds to help us implement LMCC25. Benefits include those listed for all sponsors.

GOOEY LOUIE® GOOEY BUTTER CAKE SPONSOR- $1,200 (1 available)

Benefits include those listed for all sponsors plus recognition of enabling an afternoon conference snack of local favorite Gooey Louie® Gooey Butter Cakes for all attendees. Cakes will be co-branded with your logo and LMCC.

BREAKOUT ROOM SPONSORS - $1,500 SOLD OUT

Benefits include those listed for all sponsors plus:

• One of four breakout session rooms will feature a sign noting your organization is the sponsor of the breakout session room; Ex: "This room made possible with the generous support of YOUR BUSINESS."
• Noted in Sched as the sponsor for one breakout room.
• Opportunity to introduce one session of sponsor’s choice in the room and give an elevator speech about your organization.

LUNCH SPONSOR - $4,000 SOLD OUT

Benefits include those listed for all sponsors plus:

• Brand name and logo featured on signage prominently near lunch location.
• Brand name mentioned in verbal and written references to sponsored lunch.
• Logo on screen during conference lunch.
• Brand name listed on program as lunch sponsor.
• Opportunity to promote your company on stage for 3-4 minutes during day two lunch to all attendees.

LANYARD SPONSOR - $4,500 (1 available)

SOLD OUT

Benefits include those listed for all sponsors plus:

• Sponsor logo prominently displayed on lanyard worn by 400+ attendees for LMCC25 (Please note: The LMCC logo will also be displayed on the lanyard)
• Brand logo featured on pre-conference social media and website homepage.

ROUNDTABLE DISCUSSION SPONSOR - $5,500 (4 available)

Benefits include those listed for all sponsors plus:

• Facilitate a discussion on a MarComm topic during our 60-minute roundtable discussions, which are a highly attended breakout session on day two of the conference. *Topic must be approved in advance by LMCG
• Valuable facetime with attendees through this opportunity to network in the sessions and facilitate the topic and how your organization potentially addresses the issue. For example, if the roundtable discussion is email marketing, the sponsor could note how their new product provides email marketing assistance to libraries.

PRE-CONFERENCE SESSION SPONSOR – $7,500  (1 available)     

Benefits include those listed for all sponsors plus:

• Brand logo featured on pre-conference social media and website homepage.
• Inclusion in social media posts and emails to LMCC subscribers about pre-conference sessions.
• Opportunity to introduce one of the pre-conference sessions and speak for a few minutes about your organization. Typical pre-conference attendance is about 50.

AWARDS SPONSOR- $9,000 SOLD OUT

Benefits include those listed for all sponsors plus:

• Brand logo featured on pre-conference social media and website homepage.
• Inclusion in social media posts and emails to LMCC subscribers about the inaugural awards.
• Dedicated pre-conference email blast to all registrants, sent by LMCG, to promote your product or service.
• Opportunity to introduce the awards on day two at LMCC.
• Inclusion in Save the Date communications for LMCC26. Early access to sponsorship level(s) selection for LMCC26.

SECOND DAY KEYNOTE SPONSOR - $10,000 SOLD OUT

Benefits include those listed for all sponsors plus:

• Brand name and logo featured on pre-conference social media and website homepage.
• Inclusion in social media posts and emails to LMCC subscribers about the second day Keynote Session.
• Five-minute intro during the second day Keynote Session to promote your business/product and to introduce the Keynote speaker.
• Dedicated pre-conference email blast to all registrants, sent by LMCG, to promote your product or service.
• Inclusion in Save the Date communications for LMCC26 and early access to information about sponsorship level(s) selection for LMCC26.

PLATINUM LEVEL WI-FI SPONSOR - $12,000 SOLD OUT

Benefits include those listed for all sponsors plus:

• Brand logo featured on pre-conference social media and website homepage.
• Inclusion in social media posts and emails to LMCC subscribers about opening Keynote Session.
• Five-minute intro during the Keynote Session to promote your business/product and to introduce the Keynote speaker.
• Lead the pre-conference session at a discounted rate.
• Opportunity to give a custom password for conference Wi-Fi and brand name mentioned in all references to conference Wi-Fi.
• Your logo appears on one side of promotional item TBD that is given to all attendees.
• First choice for location of staffed table in main hall.
• Inclusion in Save the Date communications for LMCC26. Early access to sponsorship level(s) selection for LMCC26.

Vendor Hall Layout

Contact Deborah Hakes, LMCG Board Member, at dhakes@georgialibraries.org for customized sponsorship opportunities.

Sponsor registration deadline is October 12th 2025.  All sponsors attending the conference are required to adhere to the Library Marketing Conference Group Code of Conduct.   The Library Marketing and Communications Group does not sell or share the Library Marketing and Communications conference attendee list.   Contact lcc@amigos.org for assistance with completing the sponsorship registration or any questions about payment processes and policies.  Cancellations will be accepted, and refunds granted, through October 12th 2025. Contact lcc@amigos.org with any cancellation requests. No refunds will be granted for cancellations after October 12th 2025.