The Next Year of Library Marketing: Trends You Can Actually Use
Thursday, December 3, 2026
3:00 PM Eastern
Presented by:
Angela Hursh
Event Description:
AI is changing search. Social media keeps evolving. Trust has become more valuable than reach. Meanwhile, libraries are being asked to do a lot more with less time, budget, and staff. So how do you know which marketing trends matter, and which ones are just... too trendy? In this webinar, we'll separate the hype from the lasting shifts shaping library marketing and promotion. You'll learn which changes deserve your attention, which trends you can safely ignore, and how successful libraries are adapting their marketing strategies.
Participants will learn how to:
- Identify the biggest marketing shifts affecting libraries
- Build trust in an increasingly AI-generated online world
- Use data to make smarter decisions
- Prepare their marketing strategy for 2027
This webinar will be recorded. A link to the recording and the presentation slides will be sent out to all paid registrants after the conclusion of the event.
Registration Fee: $59.00
Registration deadline: Wednesday, December 2.
Angela Hursh
Angela leads CHPL's strategic communications efforts, ensuring cohesive and impactful messaging across all platforms. This role is a homecoming of sorts: She spent nearly seven years as the Marketing Content Team Leader at the library, from 2013 to 2020. Between those two library stints, Angela worked for NoveList. A 2023 Library Journal Mover & Shaker, she also runs SuperLibraryMarketing.com and hosts "The Library Marketing Show" on YouTube. Before starting her library career, she spent 20 years working as an Emmy Award-winning broadcast TV journalist.
All payments for registration must be received by the registration deadline for the registration to be complete. Cancellations will not be accepted for this event.
Questions? Contact us at LCC@amigos.org
