Forbes Magazine released an article earlier this month with a list of trends they predict every marketer will be jumping on in 2020.
Libraries have long since attempted to adapt marketing trends to promote library services and events to their community. The question with the patterns presented by Forbes this year will be, "Can they even be adapted?"
The article has several other trends that libraries of which libraries should be mindful of, including the personalization of advertisements, Google Ads, and direct content marketing.
To read the article in full, click here: https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/top-marketing-trends-for-2020/#3d5237e813d5
What trends are you looking for in 2020? How can some of these trends be adapted for libraries of all kinds - public, academic, or specialized? Comment below!
The moment you've been waiting for has arrived!
The LMCC19 schedule was released this week showing a full two days of sessions and fun. With a total of 36 sessions and 7 posters, there's a variety of events for you to attend. We know when Keynotes are happening, but speakers are still TBD. We will update the schedule once we get word.
This year, the main schedule is through Sched, allowing you to save sessions to your account to look up later on your desktop or on the Sched app on your phone or tablet. Sched can filter sessions by theme and by audience level. If you are presenting, you can promote your individual session with the Sched tiny link on your session page.
For those of you who prefer a paper copy, a link to a printable and accessible copy is available at the top of the schedule page.
Thanks for your patience and we can't wait to see you in November!
The Board of Directors of the 501(3)c nonprofit, Library Marketing Conference Group (LMCG) recognizes that some library professionals have questions or concerns about the location of the Library Marketing and Communications Conference (LMCC) in 2019.
While we acknowledge that individuals may have concerns over recent events and political decisions, the location for LMCC19 (the Hyatt Regency St Louis, November 13-14) can not be changed for financial and logistical reasons.
The decision of conference location is made at the LMCG Board level along with our association management partner, Amigos Library Services. We base decisions on where we can achieve the most fiscally responsible and affordable bids for a conference our size and where we think the most attendees can gather
LMCC has grown thanks to its enthusiastic attendees, volunteers, and being the only conference dedicated to best practices and education on marketing for libraries. We research our best options for conference locations to accommodate that growing interest and balance it with wise financial considerations for all involved.
As the conference has grown, the Board and Amigos Library Services have had to research locations to find the necessary combination of meeting space, hotel rooms, and affordable costs. As for many professional groups or associations with events, this means making location decisions years in advance. When making decisions far in advance of an event, we can’t foresee potential changes or issues with a city/state. To note, the decision process for location of the 2020 and 2021 conferences are already underway.
As a small, only recently formed nonprofit, financial considerations for the long-term health and success of the nonprofit and conference are paramount in location decisions as well.
Actions or events in cities or states may place our Board, volunteers, or attendees in a position to make a difficult decision about professional development opportunities and travel to a location. Respectfully, our conference volunteers and attendees will have to choose to attend or not attend a professional event based on their own internal guidance, as well as any guidance or regulations put forth by their organizations.
We appreciate that you choose to spend some of your professional development time networking and learning with your marketing communications peers and friends at LMCC19.
~Jennifer Burke, President, LMC Group Board of Directors, on behalf of entire LMC Group Board
Showcase your best work at 2019 Library Marketing and Communications Conference. The Call for Proposals is now open!
The 2019 Library Marketing and Communications Conference (LMCC) Planning Committee invites you to submit presentation proposals for consideration to our 5th Annual LMCC Conference in St. Louis, Missouri. The conference will be held November 13-14, 2019, at the Hyatt Regency St. Louis at the Arch.
Successful proposals will showcase the tried and true, the latest trends, and the best practices in marketing and communications. Provide practical tips and takeaways that can be immediately applied to any library’s communication and marketing efforts. We’re looking for speakers who have done this work long enough to have experiences and lessons to share. You should be able to discuss the theory behind your decisions, as well as your actions themselves, and your results. Ideally, your presentation will be applicable and transferable to other types and sizes of libraries.
Have an idea? Please apply! The deadline is May 24, 2019.
Communications / PR / Media relations
Strategy / Research / Planning / Style guides
Staff buy-in / Internal support and partnerships
User experience / Accessibility
Advocacy / Funding
Promoting outreach programs & services
Engaging user groups
Videography / Animation / Editing
Other technology / Software
We welcome all proposals for consideration, including proposals from individuals or colleagues who want to co-present. We also encourage panel submissions in which speakers will share different takes on the same topic.
For more information on submitting your proposal, the proposal timeline, the criteria for acceptance and the Call For Proposals form, visit https://www.librarymarketingconference.org/Call-for-Proposals.
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The wait is over!
We are happy to announce the schedule for the 2018 Library Marketing and Communication Conference on November 14-15 in St. Louis, Missouri.
We have 36 sessions across 8 tracks, featuring speakers from across North America. You can view the schedule by date or track — take a look and start planning!
Engagement/Focus on the User
Internal Marketing/Sta Buy-In
Promoting Library Programs/Services
We’ll have more information about the conference to come.
The conference is officially sold out for another year, and registration is closed. A waiting list is available. The list is first come, first served if there is a cancellation.
Thank you to our presenters and to everyone who has registered!
Wow! We’ve Sold Out the Library Marketing and Communications Conference AGAIN!
The Library Marketing and Communications Conference is sold out for another year! Even though we moved to a bigger space in 2018, the conference is already at full capacity. Thank you to everyone who has registered to a end. We look forward to seeing you in November!
We will announce the conference schedule next week. We have 36 sessions across 8 tracks, featuring more than 50 speakers from across North America. Stay tuned!
THE LMCC18 CALL FOR PROPOSALS IS NOW OPEN!
The Library Marketing and Communications Conference (LMCC) Planning Committee invites you to submit presentation proposals for consideration to our 4th Annual LMCC in St. Louis, Missouri. The conference will be held November 14-15, 2018, at the Hyatt Regency St. Louis at the Arch.
Successful proposals will showcase the tried and true, the latest trends, and the best practices in marketing and communications. Provide practical tips and takeaways that can be immediately applied to any library’s communication and marketing efforts.
We’re looking for speakers who have done this work long enough to have experiences and lessons to share. You should be able to discuss the theory behind your decisions, as well as your actions themselves, and your results. Ideally, your presentation will be applicable and transferable to other types and sizes of libraries.
Have an idea? Please apply!
The deadline for submitting proposals for LMCC18 is May 25, 2018.
What is the 2018 LMCC Planning Committee Looking For? Possible topics include (not limited to):
Advocacy / Funding
Communications / PR / Media relations
Engagement / Focus on the user
Graphic design / Technology / Software
Internal marketing / Staff buy-in / Workflow management Marketing research / Plans
Partnerships / Community engagement / Embedding
Topics for intermediate and advanced audiences
For more information on submitting your proposal, suggested topics for LMCC18, the proposal timeline, the criteria for acceptance and the actual Call For Proposals form – please click here to visit the 2018 CFP page.
MORE NEWS! Registration info for 2018Registration will open in May. Look for details and a registration page soon! Early Bird Discounted Registration (Ends July 13, 2018): $375
Full Conference Rate (Registration closes November 1, 2018): $450
Go ahead and make your budget requests and start your trip planning for St. Louis this November! You can access the hotel reservation link via our Travel/Accommodations page –discounted rooms are already available for booking.
Thank you for sharing your expertise and we look forward to receiving your proposals for LMCC18!
Any questions specifically about the CFP or submissions, please email with the subject line “LMCC18 Speaker Questions” to firstname.lastname@example.org.
Thank you to the more than 350 library professionals who attended LMCC17 and made it another successful conference! Huge thanks to our all-volunteer planning teams, to our partners at Amigos Library Services, and the staff at the InterContinental in Dallas. But it’s on to 2018 and time for sharing big news!
First – we have dates and a location for the 2018 LMCC! We’re moving to the Midwest for 2018:
The 2018 Library Marketing and Communications Conference will be held in St. Louis, MO at the Hyatt Regency St. Louis at the Arch on November 14-15
More big news! We’re an official library organization!
In case you’re one of our library marketing colleagues who couldn’t attend the conference in November 2017, you may have missed our big news. We revealed in Dallas, TX on November 16, 2017, that we had incorporated as the new not-for-profit Library Marketing Conference Group (LMCG).
We have a board of volunteer directors, are incorporated in the state of Missouri, and recognized by the IRS as a 501(c)3 [nonprofit] organization. The LMCG will oversee and run the conference and further our mission of “promoting and supporting knowledge" and Conference planners named the inaugural LMCG board members: Jennifer Burke, president; Joan M. Barnes, vice president; Joan Petit, secretary; and Barbara Fullerton, treasurer. Additional board members will be recruited.
Amigos Library Services, one of the largest library service networks in the nation with o ffices in Dallas, TX and St. Louis, MO, assisted and facilitated LMCG in its incorporation to become a 501(c)3 organization. In addition to helping the group incorporate, Amigos Library Services also acts as LMCG’s association management firm, facilitating, hosting, and supporting the Library Marketing and Communications Conference. Tracy Rochow Byerly, Amigos’ Chief Programs Officer, will act as liaison to LMCG.
The LMCG and the LMCC planning committees are an all-volunteer effort and we thank all those who made our success possible. The Board intends to recruit additional volunteers for conference planning and as membership on the Board. We are welcoming a new conference chair for LMCC18, Christina Pryor, and send our enormous thanks to outgoing chair, Kathy Dempsey, as well as other volunteers moving on to other commitments.
Christina is the Assistant Director and Community Health Education Coordinator at the University of Washington Health Sciences Library. She has experience chairing a conference (Missouri State Library Association) and she worked for Amigos Library Services as the Consulting and Education Services Manager and served as the Reference Manager for St. Louis County Library in Missouri. So she knows conference planning, our conference partner, and St. Louis. We look forward to our new partnership and continued success in 2018!
Thank you and we look forward to sending more news soon as we seek fantastic library marketing sessions, speakers, and more for 2018.
Full press release including bio information on all board members, available for sharing.
Questions or media contacts regarding the press release, email: email@example.com or Tracy Byerly of Amigos Library Services, firstname.lastname@example.org
Library Marketing and Communications Group1190 Meramec Station Rd., Suite 207Ballwin, MO email@example.com