Pre-Conference: Marketing 101 Your Fundamental Refresher

  • 1 Nov 2022
  • Hyatt Regency-Indianapolis


Registration is closed

LMC 2022 Pre-Conference 

Marketing 101- Your Fundamentals Refresher with Angela Hursh

3-hour in-person pre-conference workshop 

November 1st at the Hyatt Regency, Indianapolis

1:00 - 4:00 PM ET


Do you want your library to increase circulation, visitation, and programming numbers in an effective way? This interactive workshop will teach you the fundamentals every library needs to create goal-based, measurable, successful library promotions. Attendees will leave with the skills necessary to create a marketing strategy customized to their library using proven practices.  

Learning objectives: 

  •  How to conduct a SWOT analysis activity to identify strengths, weaknesses, opportunities, and threats to a library’s promotional plan.
  • How to set SMART goals to focus and guide promotional decisions and ensure marketing success.  
  • How to create target audience personas for focused, engaging promotional content
  •  How to measure and analyze the results of print and digital marketing efforts. 

Presenter Bio: Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. She has also created courses on designed to help library staff learn how to create effective marketing. And she is the author of the blog and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.

Registration Rate:


*LMCC utilizes Paypal as their credit card payment processor. A PayPal account is not required to check out online. If you experience issues checking out as a guest please contact

Registration deadline: October 14th 2022 

All payments for registration must be received and processed by the registration deadline for the registration to be complete!

Separate registration is required to attend the LMC 2022 Conference. Use this FORM to register for the conference. 

Payment for the LMC Pre-Conference is by credit card through Affinipay or via check. Please make checks payable to:

Library Marketing Conference Group

1190 Meramec Station Rd. Ste 207

Ballwin, MO 3021

If you have any questions, please contact, or call 972-851-8000.

Cancellation and Refund Policy:

Cancellations will be accepted through October 14, 2022 with a 100% refund.  After this date, conference refunds will only be given due to medical emergency, defined as an event necessitating a visit to the emergency room and/or a hospital stay, or a death in the immediate family. We are happy to transfer your registration to another staff member of your organization if you are unable to attend.

The LMCC Planning Committee is offering a variety of sponsorship opportunities for vendors. More information coming soon.

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