Calling all Library Marketers and LMCC fans!
We’ve heard your requests for professional development opportunities and are pleased to announce we’ll be launching a series of webinars and interactive workshops for you to enjoy while you wait to be in person at an upcoming Library Marketing and Communications Conference.
Please join us for our first interactive workshop:
Harnessing your advocacy powers: Library communicators as influencers
Thursday, April 29, 3:00-4:30 p.m. (ET)
Presenter: Shawnda Hines, Assistant Director of Communications, American Library Association’s Public Policy and Advocacy Office
Libraries have pivoted nimbly to serve the unique needs of their communities throughout the COVID-19 health crisis, garnering some public recognition and critical boosts in federal funding. How can you prove your library has made a difference in your community? How can you harness your advocacy powers to demonstrate the way your library has helped your community navigate the pandemic? Examine how some library communicators across the nation are sharing success stories (and challenges) to reach elected leaders and other community influencers. Participants in this interactive workshop will meet other library professionals who have used their platforms to establish meaningful relationships and generate positive engagement with decision-makers in their communities. Come with curiosity to learn proven strategies and tactics for cultivating ongoing support for your library; take action for your library in real-time and enhance your influencer status, and leave with fresh ideas and resources to demonstrate your library’s value using your existing communications assets.
Registration $45. Space is limited to 100 participants.
Shawnda Hines is the Assistant Director of Communications for the Public Policy and Advocacy Office of the American Library Association. For five years she has led ALA’s communications efforts, including media relations, to advance ALA’s federal policy agenda and library advocacy campaigns. Before that she recruited advocates and developed the local media outreach program as press officer with Bread for the World, a national grassroots anti-hunger advocacy organization based in Washington, D.C. Shawnda has conducted workshops and hosted events related to media advocacy, persuasive writing, and storytelling. During a six-year interlude in her career in strategic communications, Shawnda taught academic English in Turkey. She lives in Washington, D.C., with her new pup and e-bike sidekick Winnie.