Pre-Conference Details 

Marketing 101- Your Fundamentals Refresher with Angela Hursh

3-hour in-person pre-conference workshop 

$149.00

November 1st at the Hyatt Regency, Indianapolis

1:00 - 4:00 PM ET

Registration is Closed

Do you want your library to increase circulation, visitation, and programming numbers in an effective way? This interactive workshop will teach you the fundamentals every library needs to create goal-based, measurable, successful library promotions. Attendees will leave with the skills necessary to create a marketing strategy customized to their library using proven practices.  

Learning objectives: 

·         How to conduct a SWOT analysis activity to identify strengths, weaknesses, opportunities, and threats to a library’s promotional plan. 

·         How to set SMART goals to focus and guide promotional decisions and ensure marketing success.   

·         How to create target audience personas for focused, engaging promotional content 

·         How to measure and analyze the results of print and digital marketing efforts. 

Presenter Bio: Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. She has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. And she is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.