At the beginning ...
2015 - The first year of the new Library Marketing and Communications Conference
Thank you to Amigos Library Services for taking a chance with our group of volunteers, we couldn't have put on this conference without you.
To learn more about how the 2015 LMCC came about and the wonderful sessions that were featured, please read these write-ups provided by planning committee member Jennifer Burke, Conference Chair Kathy Dempsey, and the staff at Amigos Library Services.
The Library Marketing and Communications Conference Planning Committee was thrilled to present a packed program of a wide variety of marketing topics from public, academic and other library groups or partners in 4 tracks over 2 days. There were a total of 28 individual sessions.
There were multiple longer breaks for extended chatting and networking in between sessions, a topic-oriented networking lunch plus a keynote at the start of each day.
2015 Tracks + Topics
Topics of sessions covered concerns expressed by librarians of all types involved with MarCom work, everything from millage campaigns, to academic signage, graphic design, and social media ads.
Opening Keynote Speaker: Tuesday, Nov. 3
Face2Face with David Lee King: Social Media for Customer Connections
When you mix social media, libraries, and customers together, there are some interesting implications. David will demonstrate how a range of social media tools and techniques can be used to start and sustain conversations and to humanize your library's online presence.
About the Speaker:
David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover and Shaker. His newest book is Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. He blogs at http://www.davidleeking.com
Opening Keynote Speaker: Wednesday, Nov. 4
Reaching Multicultural Customers: Use the Personal Touch with Yolanda Cuesta
Librarians are actively marketing their services to multicultural customers, with varying degrees of success. The most effective ones have forged personal relationships and built trust within the communities they've targeted. Yolanda will explain how adapting to the cultural differences, expectations, and perceptions of your customers will help you gain their trust and will impact if and how your messages are received.
About the Speaker:
Yolanda Cuesta trains and consults with libraries and non-profits on serving their ethnic and culturally diverse communities. Via her company, Cuesta MultiCultural Consulting, Yolanda provides face-to-face as well as online training on cultural awareness and cultural competence, diversity and inclusion, outreach and community engagement, community-based needs assessments, and marketing. She has worked in public libraries in Texas and at the California State Library. She is currently at work writing Serving the Latino Generations: a Practical Handbook for Librarians. Check out Yolanda's work: http://www.yolandacuesta.com/