Wednesday, November 13

7:00 AM – 8:00 AM

Registration and Breakfast

8:00 AM – 8:15 AM

Welcome

8:15 AM – 9:00 AM

Keynote 1

9:00 AM – 9:30 AM

Beverage & Networking Break

9:30 AM – 10:30 AM

Accidental Partnerships: Making Your Serendipitous Collaborations More Strategic- Community Engagement (Allison Piazza, Tanner Lewey, Jess McIntosh, Tara Wink)

“Make it more fun”: Residence Life student employees' insights on hosting and advertising programs for students- User Engagement (Kristen Shuyler)

Using animation to build your brand physically and digitally- Visual Communication (Jason Wright)

Diversity, Equity, Inclusion and Cultural Competency for the Library Professional- Key Themes in Marketing and Communication (Chukwudi T. Unonu)

10:45 AM – 11:45 AM

Click Bait or Click Great: The Art & Science of Developing Effective Community Engagement- Community Engagement (Jean Ruark, Nicole Fowles, Gene Shimshock)

Are We There Yet? Using Data to Drive Outreach- User Engagement (David Ziembiec, Kristin Tillquist)

A New Memes of Engagement-Embracing Meme Culture to Connect with Patrons- Visual Communication (Sarah "Moxy" Moczygema)

Audience & Accessibility: Expanding Your Reach with Captioned Videos- Key Themes in Marketing and Communication (Robin Johnsen)

11:45 AM – 12:45 PM

Lunch

12:15 PM

Poster Sessions Open

12:15 PM

Swag Swap Open

12:45 PM – 1:45 PM

Make shift happen: Show your collections some marketing love (and engage readers, too!)- User Engagement (Sarah Wegley, Heidi Wyma, Sarah Hart Coatsworth, Catherine Coles, Moderator: Kathy Lussier, APR)

Empower Library Staff with Beautiful, Branded Templates! – Internal Strategy (Nathanael Roesch, Kristy Graybill)

Effectively Create and Market Your Library with Videos- Visual Communication (Annie Guzman)

Marketing to Diverse Populations- Key Themes in Marketing and Communication (Sue Lucas)

2:00 PM – 3:00 PM

Hook New Cardholders with Targeted Email Campaigns- User Engagment (Angela Hursh, Abigail Rosh)

Harnessing the Power of Staff Opinions- Internal Strategy (Amy Ward, Christian Sammartino)

Engaging Digital Signs: User Study Impact & Best Design Principles- Visual Communication (Erin Colonna)

Brick & Mortar to Digital: A Unified Brand Strategy- External Strategy (Bill Sattler, Mary Ann Short)

3:00 PM – 3:30 PM

Snack Break

3:00 PM – 3:45 PM

Show Don't Tell: How Programs Communicate Priorities, Values, and Brand- (Marian Fragola, Chris Tonelli)

The Subtle Art (and Science) of a Pop-Up Program (Meggie Lasher)

Lean into the Heat (Jason Wright)

Creating a culture of public engagement (Sarah Christensen, Mara Thacker)

Developing a Multi-Faceted Marketing Campaign to Increase Circulation and Reach New Readers Through Innovation (Natalie Newville)

Lessons Learned from Two Failed Bonds and A Successful Levy (Macey Snelson)

Deliberative Democracy in the Library: Partnering to Create Social Justice Spaces (Kael Moffat)

Start with Accessibility, Finish with Good Design (Katherine Bertel, Ken Fujiuchi)

3:45 PM – 4:45 PM

Leveraging User Experience Expertise For Engaging and Sustainable Social Media- Tools of the Trade (Jon Jeffryes, Kiersten Quilliams, Katie Alphenaar, Cara Medvedenko)

TBD

Strategies for taming the content beast- External Strategy (Laura Swofford)

Accessible and Inclusive Design for library marketing- Key Theme in Marketing and Communication (Angie Brunk)

5:15 PM – 9:00 PM

Dine Around

Reception

7:00 AM – 8:00 AM

Registration and Breakfast

8:00 AM – 8:15 AM

Welcome

8:15 AM – 9:00 AM

Keynote 2

9:00 AM – 9:30 AM

Beverage & Networking Break

9:30 AM – 10:30 AM

Engaging Staff: How to get buy-in so that everyone is a marketer- Internal Strategy (Jenna Anderson, Taira Meadowcroft, Tammy Korns, Megan Benson)

First Impressions Matter: How to Win Friends in Admissions and Influence Prospective Students- Community Engagement (Alena Principato)

Insta-Story: The New Frontier for Library Marketing & Engagement- Tools of the Trade (Catherine Fonseca)

Systematizing Social Media While Maintaining Spontaneity- External Strategy (Emily Cook)

10:45 AM – 11:45 AM

Integrating Library Communication Channels for a More Seamless Marketing Approach- External Strategy (Mary Altman, Jim Staley, Emily Brown, Tommy Hardin)

Giving Away the Keys to the Library; Selling Extended Access to Staff and the Community- Community Engagement (Shelley McKay)

Design Basics: How to Create Better Visuals- Tools of the Trade (Dana Haugh)

Pimp My Book Display: Transforming a Powerful Outreach Tool- User Engagment (Tanner Lewey)

12:45 PM – 1:45 PM

When being user-focused ain’t so easy- External Strategy (Chris Vitiello, Charles Samuels, Chris Tonelli)

Imagine the Library of the Future: Mobilizing Staff for a Successful Information-Only Bond Campaign-Community Engagement (Amanda Donovan)

Word of Mouth Marketing: how to drive the message- Tools of the Trade (Anna Popp)

When Disaster Strikes: Turning misfortune into opportunity- Key Themes in Marketing and Communication (Darchelle Martin, Sarah McGreer Hoyt)

2:00 PM – 3:00 PM

In Your Face!: Successful Design Strategies for Engaging Your Users in Multiple Mediums- External Strategy (Gina Garber, Christina Chester-Fangman)

Building the A-STEAM: engaging a campus community to inspire interdisciplinary innovation and entrepreneurship- Community Engagement (Jill Wurm)

Why Is This So Hard? The Top 20 Things You Need to Know To Make Social Media Actually Work For Your Library!- Tools of the Trade (Angela Hursh)

Making the Message Accessible: Basic Website, Social Media, and Print Tips to Ensure your Message is Accessible to the Visually Impaired Community- Key Themes in Marketing and Communication (Ashley Biggs)

3:00 PM – 3:30 PM

Snack Break