The Flyer Fight: How One Library Decreased Flyers Without Decreasing Program Attendance
Thursday, March 2nd, 3:00 PM Eastern
Registration fee: $35.00
Presented by: Hannah Simpson
The classic library communications struggle: How many flyers do library programs really need? By implementing a new system one mid-size public library communications department cut their flyer output by at least 70% without seeing declining program attendance. The system changed some workflows and includes a series of checks, simple design tools, and a branded template.
This presentation will demonstrate how to empower library staff and help relieve the demands on the communications team while still effectively promoting library programming. Participants will leave the session with an actionable plan to streamline the process of flyer creation in their library.
This session will be recorded and the recording will be made available to all paid registrants.
Hannah Simpson is a media expert who stumbled into libraries and fell in love. In the eight years she has worked as a library marketer she has gone on to earn her Master's of Library and Information Science and handled everything from flyers to social media to crisis communications. She currently focuses on graphic design, social media, and event planning for the Delaware County District Library in Ohio. Outside of the library, Hannah loves hockey, tennis, craft beer, dark academia novels, spoiling her niece and nephews, and her dachshund, Bennie (named for Elizabeth Bennett.)
Registration Deadline: Wednesday, March 1st
The registration fee must be paid prior to the registration being confirmed and considered complete. Cancellations will not be accepted for this event.
Questions? Contact us at LCC@amigos.org