The Non-Expert's Guide to Making Effective Videos

Thursday, June 8th, 3:00 PM Eastern

Registration fee: $35.00

Presented by: Roy Cummings

Webinar Description:

Video has quickly become the go-to format for social media content. What was once a luxury is now a necessity, and using video should be a part of every library's communications strategy. But with so many tools and options for creating videos, figuring out how to get started can be a challenge. In this session, attendees will learn cost-effective strategies and methods for planning, filming, and publishing videos for social media and the Internet. This presentation is ideal for marketers with limited knowledge and budgets for creating videos. Attendees will:

- Get tips on planning video projects

- Learn about low-cost equipment for making recording videos easier

- Gain insight on finding and/or developing ideas for video content

- Learn strategies for recording appealing video footage

- Get suggestions for tools to edit and publish videos

This session will be recorded, and the recording will be made available to all paid registrants.


Roy Cummings: 

Roy Cummings is the Digital Communications Manager at the Georgia Public Library Service (GPLS), where he manages the agency's website and social media, as well as produces print and digital content. Roy helps raise awareness of library services and resources through public engagement campaigns, strategic messaging, and storytelling. He is skilled in graphic design, web design, photography, and videography. The GPLS communications team won Library Journal's 2020 Marketer of the Year award.

Registration Deadline: Wednesday, June 7th

The registration fee must be paid prior to the registration being confirmed and considered complete.  Cancellations will not be accepted for this event

Questions? Contact us at

Library Marketing and Communications Group
1190 Meramec Station Rd., Suite 207
Ballwin, MO 63021

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