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The Library Marketing and Communications Conference 2022
November 2nd & 3rd at the Hyatt Regency, Indianapolis
Organized by the The Library Marketing and Communications Group
Managed by Amigos Library Services
To make your reservations at the Hyatt Regency, Indianapolis, use this LINK
If you need additional assistance, please contact the Hyatt Regency at 317-632-1234. If the group rate is no longer available, prevailing rates may be offered for some or all your dates.
Conference Details
LMCC, the only event of its type for this library specialty, is designed for library employees of any level who are involved in marketing, communications, public relations, social media, and outreach in academic, public, and special libraries. Conference sessions will explore issues that are important for this niche of library work, and the event will include time for attendees to network and to discuss mutual challenges.
The Library Marketing and Communications (LMC) Group saw a gap in professional development opportunities for librarians who work in marketing and communications, is working to bridge that gap with education, training, and networking among library professionals, library staff and those who work in or with all types of libraries and information centers. We’re excited to bring you a timely, practical, inspiring, and collegiate event geared specifically toward the necessary work of library marketing and communications. The LMCC aims to showcase the tried and true, the latest trends, and the best practices in marketing and communications. Sessions and speakers will provide practical tips and takeaways that can be immediately applied to any library’s communication and marketing efforts. We want all types of libraries to be in better positions to have their messages heard and to have their services well-used and appreciated.
Meals
Registration includes lunch and a snack break on Wednesday and Thursday afternoon.
Breakfast
A reminder, that attendees are on their own to grab breakfast, coffee or snacks before the opening keynotes each day. There are options in the hotel as well as some other local spots:
Gallery Pastry Bar
Panera
Pulse Coffee
Cafe Patachou (breakfast/lunch only)
Jack's Donuts
First Watch
LePeep
Starbucks
Wild Eggs [15min walk]
Dine-Arounds
We have made Dine-Around reservations at multiple restaurants for Tues, Wed, and Thurs during LMCC. Please use the link to the Sign-Up Genius app to select your choices. Please note - most reservations are under "Nathan" and two restaurants are under "Jennifer." Please meet as a group in the lobby of the hotel 20 minutes before your reservation time and be on time to all the restaurants graciously holding space for attendees.
For information about the dine around restaurants and additional local dining recommendations, click HERE.
Pre-Conference Details
Marketing 101- Your Fundamentals Refresher with Angela Hursh
3-hour in-person pre-conference workshop
November 1st at the Hyatt Regency, Indianapolis
1:00 - 4:00 PM ET
Do you want your library to increase circulation, visitation, and programming numbers in an effective way? This interactive workshop will teach you the fundamentals every library needs to create goal-based, measurable, successful library promotions. Attendees will leave with the skills necessary to create a marketing strategy customized to their library using proven practices.
Learning objectives:
· How to conduct a SWOT analysis activity to identify strengths, weaknesses, opportunities, and threats to a library’s promotional plan.
· How to set SMART goals to focus and guide promotional decisions and ensure marketing success.
· How to create target audience personas for focused, engaging promotional content
· How to measure and analyze the results of print and digital marketing efforts.
Presenter Bio: Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. She has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. And she is the author of the blog SuperLibraryMarketing.com and host of the YouTube series The Library Marketing Show. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
Payment Information
Payment for the LMC Conference is by credit card through Affinipay or via check. Please make checks payable to:
Library Marketing Conference Group
1190 Meramec Station Rd. Ste 207
Ballwin, MO 3021
If you have any questions, please contact LMC@amigos.org, or call 972-851-8000.
Cancellation and Refund Policy
Cancellations will be accepted through October 14, 2022 with a 100% refund. After this date, conference refunds will only be given due to medical emergency, defined as an event necessitating a visit to the emergency room and/or a hospital stay, or a death in the immediate family. We are happy to transfer your registration to another staff member of your organization if you are unable to attend.