Pics or it Didn't Happen: Upping Your Photography presented by Megan Kowalski:

Social media and engagement are driven by images. Posts with images get vastly more likes, comments, and engagement than those without. Photography is a skill we can grow. In this session, attendees will learn the importance of photography, how to best use images, and how to grow their skills through practice. The presenter will share tips, techniques, and tools for all budgets to help libraries improve their photography and increase engagement. The presenter will also share outreach programs related to photography to engage users on another level. During the session, attendees will engage with and assess images directly.

Creating Engaging Annual Reports that Connect to Institutional Goals Webinar presented by Kristen Cole: Annual reports can vary wildly from a simple list of statistics to a "What I did last year" style newsletter. An engaging annual report should be a mix of brief stories and testimonials, backed up by evidence (data). In this webinar, participants will learn how to use stakeholder theory to identify their intended audience. Participants will learn how to use the process of backwards design to create their annual report. Special attention will be paid to connecting the annual report to library and institutional goals, data collection, and testimonials. Participants will have a chance to examine example annual reports for best practices. In this webinar, attendees will learn how to:

● Identify the characteristics of an engaging annual report

● Determine who is the intended audience for the annual report using the Stakeholder Theory

● Use the process of backwards design to connect the goals of the annual report with the library and institution's goals

● Update data collection processes to prepare for the annual report 


Keeping Social Media "Social" Webinar presented by Isabelle Rew and Sheryl Banks: Have you hit a wall with your library’s social media engagement? It may be time to shift from a marketing perspective to a social one (it is “social” media, after all!). From crafting striking #BookFaceFridays to sharing heartfelt #TrueStories from the front lines, this session will equip you with tools to grow and engage your virtual audience. You will also discover how to establish an interdepartmental Social Media Taskforce, incorporating new voices across your platforms. This webinar will be recorded and all attendees will have access to the recording after the event.


Our Gift to You: 10 Ways You Can Successfully Communicate about Your Library's Fundraising Webinar presented by Joyce Garczynski and Jernine Mc Bride: Communicating about your library’s fundraising can seem daunting, especially if you don’t regularly do it or if your library doesn’t have any donors. In this session, two veteran library fundraisers will share 10 ways that library marketers can integrate fundraising, from finding potential donors to thanking existing donors, into their messaging.


Effective Facility Outreach in 15 Minutes Webinar presented by Alena Principato: Capturing the time and attention of busy faculty is no easy feat. At Nevada State College, our team of subject librarians experimented with a new approach to faculty outreach. During the Spring 2021 semester, librarians secured productive 15-minute outreach meetings with most of the college’s full-time faculty, resulting in a significant increase in instruction requests, improved awareness of library services, and stronger librarian-faculty relationships. This session will help you get in front of faculty, promote your services, and maximize the impact of your outreach efforts.

Library Marketing and Communications Group
1190 Meramec Station Rd., Suite 207
Ballwin, MO 63021

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